Globally accepted principles and standards in the Gems & Jewellery sector are yet to be developed and we want to lead and raise the professional standards of the sector. Sustainability is therefore a key part of this.

With both manufacturing and marketing, integrity must be central to who we are as a successful business. We do not shy away from what we do. Having chosen to operate in this sector it is therefore imperative that our sustainability strategy is fit for purpose to support our operations as well as our brand. Therefore we need to work towards a long-term, sustainable and integrity-driven license to operate.

As we develop our strategy our aim is to be recognized as a business that operates to international and best practice standards and transparently communicates on a variety of contextual yet prioritized issues.

Our strategy is based on the following five core dimensions: